nnmarsann

NN Marsann

We help you overcome your business challenges with meaningful solutions.

Industry: IT

Problem

To understand customer online preferences in order to provide relevant and personalized offers and recommendations.

Challenges

No campaign tracking or purchasing process in place, making it difficult to build a customer journey overview for future marketing campaigns.

Solution

We implemented data analytics to develop a personalised customer journey, recognize what percentage of the visitors added a product to the basket but did not buy it, what products were of customer‘s interest and why they did or did not get purchased. In addition, a campaign tracking solution was applied, as well as a marketing automation strategy to optimize campaign performance.

Result

25% increase in online sales, full overview of the customer journey and product purchase by traffic source, and the implementation of a follow-up campaign program based on customer segmentation.

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